SWOTS: Community Engagement Environmental Scan

 

STRENGTHS

  • Talented, committed, motivated, socially-aware staff
  • Strong relationships with national organizations and producing stations
  • Model for integrated engagement and production
  • Respect and support from management
  • Initiative, awareness of potential partners

WEAKNESSES

  • Funding
  • Station’s ‘red-tape’
  • Engagement’s dependence on other units (e.g. P&D, web)
  • Long-range unit planning
  • A well-kept secret with general public and funders

OPPORTUNITIES

  • Combining engagement & production in fundraising/development efforts
  • Increased awareness of community engagement/outreach by development staff
  • Stronger web presence (both departmental and project-specific)
  • Co-planning with producers and
    other units
  • Long-range planning with public
    affairs unit
  • Multicultural projects that can be sustained

THREATS

  • Difficulty finding and keeping good student help
  • Uncertain future budgets
  • Reduced support from other units
  • Dependence on stations fundraising abilities