Know your value

Understand your organization's strengths and assets and apply them strategically to address what you learn about the community through listening.

Organizations that Know Their Value:

  • Review their mission and vision relative to the organization's strategic role
    in the community.
  • Intentionally leverage their assets to best serve the community.
  • Identify the unique value they offer as a partner, community stakeholder and media outlet.
  • Define success for the organization in terms of shared benefit to the community that can be measured, demonstrated, improved and sustained.
  • Constantly gather information and feedback about how they can make their work
    more relevant and effective.

Resources that help you Know Your Value

Diagnostic Survey

This survey will enhance your understanding of your station's assets and value to the community. It also recommends tools that identify opportunities for improving your community relationship. 

Community Engagement Environmental Scan

Tips on using a SWOT analysis (strengths, weaknesses, opportunities, threats) to understand your organization's current level of engagement.

Story of Impact

KERA

Maximizing Resources to Help Community

Stories of impact document your station’s successes and illustrate its value. This one tells how KERA helped North Texans during the economic downturn that began in 2008; some residents even credit the station with helping them avoid foreclosure.