Growing Your Diverse Audience:
A Conversation with the National Minority Consortia

1 p.m. ET Wednesday, July 28 - How can public media better engage with ethnically diverse communities and ensure that viewers of every color find value in our program content? How can we do so in a way that builds trust among all partners?

The National Minority Consortia (NMC) is devoted to selecting and funding programs by and about diverse communities including African Americans, Native Americans, Latinos, Asian Americans, and Pacific Islanders. We’ll hear from them about the value of this work and how to overcome its challenges, based in part on experience gathered by producing “My Source” testimonials.