A series of webinars held on the 1st Thursday of every month, the Communtiy Cinema Impact Strategies Webinar for Stations is an opportunity to focus on developing and delivering impact strategies, and collaborating with other stations to capture and convey stories that demonstrate Community Cinema’s overall performance and impact in communities.

This month: REVENGE OF THE ELECTRIC CAR

Jukka Kukkonen, an automotive engineer and founder of PlugInConnect, believes electric cars are the way of the future. And, he has a mission to get more people to drive them. Jukka will be our guest speaker on Thursday, February 2 at 2:00 p.m. ET as we talk about engaging your community with March's Community Cinema film Revenge of the Electric Car.  He will share tips on:

• How to find electric vehicle experts to speak on your panel
• Community event activity ideas
• Local partnerships and more 

Hear insights from Jukka, get ideas for your engagement work and learn about the industry players and trends shaping the future of transportation. 

In collaboration with CPB, NCME created a template designed to help you create your Local Content and Service Report. Join NCME & CPB for a webinar on January 31 at 1 p.m. ET to review the guidelines and how you can use the template to communicate your station’s impact and value to the community. 

Partners help you to expand reach and to access resources and expertise. At the same time, they require organization, planning and clear communications. How do we make the most of these opportunities without stretching ourselves too thin or heading in the wrong direction?

Join NPR and NCME on Wednesday, December 14 at 2:00 p.m. ET for a webinar on using social media to increase the diversity of your sources. Luis Clemens from NPR will share best practices and discuss the value of developing more diverse sources in journalism.

Over the last few months there have been some very exciting changes in Google Analytics. Along with the new interface, there are new features like custom variables, marketing channel reports, visitor pathing, and tying events to goals just to name a few. If that’s all Greek to you, don’t worry. This webinar is designed to teach the real business potential of Google Analytics v5. Now is the perfect time to learn how the data can help your organization.  Do certain campaigns drive more time on your site? When a visitor enters your site, how do they find what they are looking for? How many different campaigns do visitors touch before they convert?

A series of webinars held on the 1st Thursday of every month, the Communtiy Cinema Impact Strategies Webinar for Stations is an opportunity to focus on developing and delivering impact strategies, and collaborating with other stations to capture and convey stories that demonstrate Community Cinema’s overall performance and impact in communities.

Have you taken steps to turn outward and understand your community's aspirations? Have you started using community conversations to better know and engage your community? One of the common stumbling blocks in taking these steps is making sense of all the information we gather. But too often we substitute “expert knowledge” for “public knowledge."

On Wednesday, November 16, at 1:00 p.m. ET, Rich Harwood, president and founder of The Harwood Institute, will lead a webinar on Infusing Public Knowledge. He will help you understand and share what you have learned from engaging with people in your community and then help you take steps to apply that knowledge and to consider the implications of what you’ve found. Register here.

Research shows that oral vocabulary plays a powerful role in determining a child’s academic success. In fact, the size of a first grader’s oral vocabulary is a reliable predictor of that student’s eleventh-grade reading comprehension. Research also shows that reading buddies programs are an excellent way to accelerate students’ oral vocabulary gains. To receive background on the research base behind the Martha Speaks Reading Buddies Program, to hear from station colleagues about their successes with the program, and to learn about new Martha Speaks Reading Buddies resources and station grants, please join WGBH, WFSU, and First Book on Wednesday, November 9th at 2pm Eastern for this informative webinar.

To learn more about the Martha Speaks Reading Buddies program, visit PBS Learning Media.

Do you want to learn more about how to build your station's website visitors and engagement? Using free resources from the Analysis Exchange can result in actionable information to help you make your upcoming online efforts more effective and strategic, too!  As a follow up from our previous webinar on web metrics and the Analysis Exchange, we bring you stories of public media stations that started their own such projects.

Still trying to figure out how your station should be using social media?  It can help accomplish programming, fundraising, journalism and community engagement goals and this webinar will help your station focus its effort. Learn how as iStrategy Labs and the Corporation for Public Broadcasting (CPB) present the tips and tools included in the Public Media Social Media Handbook.  After much discussion with public television and radio stations, iStrategy Labs has developed a handbook that will help stations to design social media campaigns from establishing goals and determining staff roles to creating content and measuring performance. 

Have you ever thought about having an intentional, “kitchen table” conversation with your community? These discussions can be a win-win for public media because stations create a space for the community to talk about their aspirations.  We need to "set the table" properly to foster the best conversations. 

Not In Our Town: Light in the Darkness is a one-hour documentary about a town coming together to take action to stem anti-immigrant violence. The program will be broadcast nationwide on PBS on Wednesday, September 21. As part of the national Not In Our Town Inclusive Communities Initiative, public media stations in 20 U. S. markets are using the film to initiate dialogue and coverage on issues of intolerance in their communities. In collaboration with the Public Insight Network and Fronteras, and by utilizing the Next Door Neighbors Toolkit, these stations are engaging the public through broadcasts, websites, social media channels and community conversations.

Why are we seeing more collaboration between public media and newspapers to involve communities in creating content and information?  Find out in this informative webinar co-sponsored by the National Center for Media Engagement and J-Lab. We share partnership success stories between public media, newspapers and hyperlocal sites as they engage their communities and reinvent journalism in the process.

How sophisticated is your social media activity? iMA, through a special grant from IBM, has helped NAPT , WBUR and OPB review their current activity as a basis for building an overall social media strategy. In this webinar, IBM and the participants share some of what they've learned, including Facebook and Twitter best practices, defining your target audiences, identifying social media roles, creating social media objectives, and measuring success. 

Amy Sample Ward, nonprofit tech blogger and Membership Director at NTEN (Nonprofit Technology Network), shares her expertise on Community-Driven Engagement. Amy's presentation focuses on strategies and tactics to amplify the impact of mission-based programs and increase community engagement through community-driven efforts. She also addresses emerging best practices and discuss the associated opportunities and challenges of community-driven strategies.

Learn how to practice and apply intentionality in your public media work with National Center for Media Engagement and Rich Harwood, president and founder of The Harwood Institute. During the webinar, Rich discusses what it means to be intentional, why it's important, and the steps needed to get there. 

Have you considered offering an online stream during your pledge drives that does not include pledge breaks? Two public stations are experimenting with this technology and are eager to share what they've learned.

There is no shortage of ideas and opportunities in the mobile arena: Streaming, donations, program guides, text messaging, local events, mobile web sites, android, iphone . . . the list goes on. What’s the best strategy for your organization? How do you execute it most effectively? And how will it impact your organization?

Classical music radio stations have rich opportunities to connect and convene their communities in meaningful ways. Join us for a one-hour webinar to learn how Minnesota Public Radio, Houston Public Radio and the Houston Grand Opera use cultural arts to innovatively engage those they serve. We'll highlight their models of succes and offer tips, discussion and Q&A.

Spark a conversation about public discourse and civility in your community with PROHIBITION―the three-part documentary film by Ken Burns and Lynn Novick coming to PBS this fall from WETA. Hear about grant opportunities, explore partnerships, and learn from stations that are already engaging communities around the broadcast.

NCME answers questions about its Community Engagement Grants program, which is part of a new initiative from the Corporation for Public Broadcasting that mobilizes the unique strengths of public broadcasting to identify and develop local strategies to keep kids in school and on the path to graduation.

Are you driving potential donor traffic to your web site from your YouTube videos? Is your audience finding your video? Join NCME and the Integrated Media Association (iMA) to learn more about optimizing your organization's online video assets.

Join us for a one-hour webinar to learn how you can inspire young readers in your community with help from the PBS KIDS series SUPER WHY! We'll be joined by WGBH, SUPER WHY!, and SUPER WHY Reading Camp facilitators, who will explore a host of new educator resources and share valuable strategies and techniques for establishing this highly successful reading camp in your community.

Through documentary film, extensive outreach and sustained relationships with Nashville's immigrant and refugee communities, Nashville Public Television's (NPT) Next Door Neighbors project aims to increase understanding of unfamiliar cultures, highlight the experiences and successes of local immigrants, and mediate a community-wide conversation about what it means to be a Nashvillian.

This one-hour webinar explores this innovative project and discovers how NPT's work can help other public media organizations positively address issues of diversity in their own communities.

Using web analytics to measure progress

Are you looking for ways to show management that your online activities are making a difference? Do you have the data needed to show that your web and mobile content is growing membership and building loyalty within your community? In this one-hour webinar, NPR and PBS share their tactics for using web analytics to measure their progress. They share their Key Performance Indicators and describe how they obtain those measurements. We also hear about a "free" service, called the Analysis Exchange, that allows you to explore, analyze and take advantage of web metrics. Improve your online results and prove the value of interactive to your management with minimal investment!

The Cat in the Hat Knows a Lot About That!™

NCME welcomed KQED for a special webinar to introduce PBS station outreach, education, and community engagement staff—along with educators—to opportunities for educational community engagement using the series and website resources. Listen to our webinar to learn how to use The Cat in the Hat Knows a Lot About That!™ to build science explorers in your community!

Using web analytics to make business decisions

On Feb. 9 NCME and iMA hosted a webinar that provided information about how to use web analytics to make business decisions. Eric T. Peterson, senior partner and founder of Web Analytics Demystified, described the things all organizations should do to measure their success on the web. View the archive here.

Community Engagement 101

NCME collaborates with the National Federation of Community Broadcasters (NFCB) for Community Engagement 101, a one-hour webinar produced as part of the African-American Public Radio Research Project. Learn the fundamentals of community engagement and hear examples of how public radio stations are becoming stronger by turning outward, to the communities they serve.

Fetzer's Campaign for Love & Forgiveness

Learn more about Forgiveness: A Time to Love & A Time to Hate, a three-hour WETA co-production funded by the Fetzer Institute and the John Templeton Foundation. The film explores the concept of forgiveness through a series of individual stories. Divided into two ninety-minute episodes, the film will air on April 17 and 24. NCME welcomed WETA for a special webinar to discuss this film, Fetzer's Campaign for Love & Forgiveness and the community engagement opportunities that surround it. During the presentation we outline resources available to stations, report on successful campaign ideas and suggest ways of starting the conversation in your own community. Panelists include Roselle Kovitz from Fetzer Institute, Beverly Dorn-Steele from WTVI, and Faith Wachter from Maryland Public Television.

Meta-Leadership Summit for Preparedness

Are you prepared, connected and empowered to lead effectively during a public health or safety crisis? Learn how the Meta-Leadership Summit for Preparedness, presented by the Centers for Disease Control and Prevention (CDC), the CDC Foundation, the National Preparedness Leadership Initiative-Harvard School of Public Health and the Robert Wood Johnson Foundation, is empowering thousands of business, nonprofit and government leaders in communities nationwide to act together in times of crisis during this one-hour webinar.

SAFER (Station Action for Emergency Readiness)

SAFER (Station Action for Emergency Readiness) is a CPB-funded project of the National Federation of Community Broadcasters (NFCB) and National Public Radio (NPR) that helps public radio and television stations position themselves as ready and reliable sources of information in times of emergency. Learn more about SAFER resources and measures your station can take to make sure it's ready to serve its community in an emergency during this one-hour webinar.

Serving your community in an emergency

SAFER (Station Action for Emergency Readiness) is a CPB-funded project of the National Federation of Community Broadcasters (NFCB) and National Public Radio (NPR) that helps public radio and television stations position themselves as ready and reliable sources of information in times of emergency. Learn more about SAFER resources and measures your station can take to make sure it's ready to serve its community in an emergency during this one-hour webinar.

Forum Network: Rich Resources, Strong Partnerships.

Learn more about the Forum Network, the PBS and NPR public media service that works in collaboration with public stations and community partners across the United States in Forum Network: Rich Resources, Strong Partnerships.

CMS Roundtable: Which technology should we use?

Learn from experienced web developers at stations and other organizations. Considering Drupal? Want to push WordPress further? Are you looking at a proprietary system? Come listen to the pros and cons of different development approaches and learn from those who have already gone through the learning curve. This is your chance to hear multiple viewpoints. Presented by Integrated Media Association (iMA) and NCME.

Innovations in Revenue Generation

Generating revenue through varied streams is always a timely issue for stations. This Public Media Innovation webinar features "Innovations in Revenue Generation," offering advice from panelists from several stations who share creative ideas and best practices.

Freedom Riders

Freedom Riders, the inspirational story of six months in 1961 that changed America forever, comes to PBS from American Experience May, 2011. This special webinar, presented in partnership with WGBH, explores engagement and outreach opportunities around this powerful film.

National Day of Listening

StoryCorps' third annual National Day of Listening is November 26, 2010, the day after Thanksgiving. Instead of getting lost in the long shopping lines, get lost in a conversation with a loved one this holiday season. Introduce your listeners to the National Day of Listening this Thanksgiving holiday! Learn more and hear from stations who've participated in the project during this one-hour webinar.

Integrated Media Association (iMA)

The Integrated Media Association (iMA) is back and re-energized to serve public media with innovative tools and impactful resources. During this one-hour webinar we learn about iMA's new mission, their updated Member Services and their exciting conference partnership announcement. The event is the first in a series of webinars offered through a new partnership between NCME and iMA.

National Black Programming Consortium's Public Media Corps (PMC)

Hear updates from the National Black Programming Consortium's Public Media Corps (PMC) project. What's working? What isn't? What can the public media system learn from the innovative work of the PMC fellows? Listen to the archive here.

Education and Financial Literacy

In the aftershocks of the financial downturn of 2008, financial literacy is more important than ever. Our Public Media Innovation webinar on Education and Financial Literacyexplored the best ways to engage local audiences around the critical skill of money management.

Gaming for the Greater Good

Video games are more than just a way to just pass time. A 2008 Pew Research Center study suggests gaming is a major component of the overall social experience for a majority of American Teens. How can public media harness the potential of gaming to further their missions and build stronger communities? Gaming for the Greater Good explores why gaming is relevant and how public media--at all levels--can incorporate game play into their work. Presenters include Alexa Belajac, director of education and community engagement at WYEP-FM, Gabrielle Cayton-Hodges, research fellow at the Joan Ganz Cooney Center at Sesame Workshop, and Felix Brandon Lloyd, general manager of MoneyIsland.

Producing With a Purpose

When producers present a program through public media, they enjoy the prestige and trust associated with PBS, NPR and other national distributors. But perhaps more importantly, they can reach out and touch viewers and listeners acrossthe nation through hundreds of local public television and radio stations. During Producing With a Purpose,we discuss strategies and resources you can deploy to engage your audiences in productive and measurable ways. We are joined by Brad Lichtenstein, president of 371 Productions, and Robert West, co-founder and executive director of Working Films, who share their experiences engaging communities through documentary film. Also, we tour NCME's Engagement Guide for Producers, a new tool that helps producers create and launch successful engagement around their work.

Community Learning with Science From PBS

PBS offers rich science content that communities can build upon through science festivals, science cafes, and other activities. Learn more about what your community can do to help inspire science learning as we're joined by representatives from PBS, KPBS and the U.S.A. Science and Engineering Festival.

Engage Your Community with God in America

Discuss engagement and development opportunities from God in America, the six-hour series coming to PBS this fall from FRONTLINE and American Experience. Presenters include series producers Michael Sullivan and Marilyn Mellowes; Bobbie Fisher of WHRO, Virginia, which already has launched engagement activities; Deborah Turner, executive director of DEI's Leadership for Philanthropy Initiative, to address both immediate and long-term development opportunities; and series outreach director Erin Martin Kane, to discuss national engagement partnerships with the Pew Forum on Religion and Public Life, The Freedom Forum First Amendment Center, Sacred Space International and other groups.

Inspiring Engagement: Learning From Success

Two different communities at opposite ends of the country have something special in common--very successful engagement experiences involving public media. Jerry Brocklehurst of KKCR radio in Hanalei, Hawaii, and Brenda Williams-Butts, of WNYC, New York, share their stories and lessons learned in Inspiring Engagement: Learning From Success.

Growing Your Diverse Audience: A Conversation with the National Minority Consortia

How can public media better engage ethnically diverse communities? Representatives from the National Minority Consortia (NMC) draw upon their experience creating My Source testimonials as a springboard for discussion about how to better engage ethnically diverse communities during Growing Your Diverse Audience: A Conversation with the National Minority Consortia. Download handouts prepared by NMC about "lessons learned" from creating My Source spots and resources available to stations for engaging in diverse communities.

Beyond the Buzz: Why Public Media Need Social Networking

Deanna Zandt, author of Share This! How You Will Change the World With Social Networking, and Jessica Clark, director of the Future of Public Media project at American University's Center for Social Media, team up to illuminate how social networking can expand the reach and impact of public media in Beyond the Buzz: Why Public Media Need Social Networking.

LZ Lambeau: Lessons in Reaching Thousands

During LZ Lambeau: Lessons in Reaching Thousands, panelists from Wisconsin Public Television provided insight on why they launched their powerful Vietnam veterans' homecoming event and offered "lessons learned" for communities considering a similar project. We also heard from WGVU's Tim Eernisse, who is working on a veterans' homecoming to be held in Michigan, July 2010.

Public Insight Journalism = New Voices; New Stories

Our Public Insight Journalism = New Voices; New Storieswebinar provides powerful examples of how participatory journalism can engage and enrigh local communities. Listen to colleagues from American Public Media introduce their Public Insight Networkand explain how it has the potential to revolutionize public media newsrooms. We also hear from stations who have implemented public insight journalism programs. They describe the successes, challenges and opportunities of this new type of news gathering. (June 2, 2010)

Collaboration and Communication: Public Media Chats

Learn about the power of Twitter chat during Collaboration and Communication: Public Media Chats, a webinar from May 26 with presenters Robe Bole of CPB, Julia Schrenkler of Minnesota Public Radio, Social Media Consultant Katie Kemple, and organizers of the weekly Public Media Chats. The hour-long presentation includes best practices for “chatting” with community members and questions organizations should ask themselves before facilitating them. (May 26, 2010)

Station Characteristics That Lead to Success

We explore recently-released analysis from the CPB-funded Facing the Mortgage Crisis (FTMC) national initiative in our Station Characteristics That Lead to Success webinar. Mass communications Professor Dhavan Shah and KETC's Vice President of Education and Community Engagement Amy Shaw present best practices that demonstrate how your station can better impact the community it serves. Access the PowerPoint presentation here. (May 5, 2010)

Models and New Ideas from ITVS

Our Models and New Ideas from ITVS webinar explores innovative media content on a diverse range of issues, from women's empowerment to the environment and more. Hear ITVS' Chi Do promote the upcoming season of Independent Lens, listen to stations that have effectively engaged their communities through ITVS' Community Cinema and Community Classroom projects, and tour the new interactive game for the film Garbage Dreams. (Apr. 28, 2010)

Engaging Communities with the 2010 POV Season

Our Engaging Communities with the 2010 POV Season webinar offered a preview of multi-platform content about issues that will resonate with your community. POV's Eliza Licht and Theresa Riley present clips of 2010 POV films and discuss strategies for using POV content and resources to impact local communities. Access the webinar's PowerPoint presentation here. (April 14, 2010)

Online Engagement from Not In Our Town (NIOT)

The Online Engagement from Not In Our Town (NIOT) webinar takes you inside NIOT's new website, exploring the multi-platform tools stations, schools and communities can use to create more tolerant environments. NIOT Executive Producer Patrice O'Neil provides an overview of the initiative's 15 year history in public media and discusses emerging opportunities. (Mar. 24, 2010)

Google Broadband Initiative Educational Webinar

The Google Broadband Initiative Educational Webinar, presented in partnership with American Public Media | Minnesota Public Radio and made possible by funding from the Corporation for Public Broadcasting, explores Google’s Fiber for Communities project and offers advice for how public media can be part of this exciting opportunity. The presentation includes Q&A with Minnie Ingersoll, product manager of Google’s Access team, as well as perspectives from national broadband and public media experts. The Blandin Foundation compiled a list of FAQs from the webinar, which may be found here.

The Public Media Economy Story

The third in our series of webinars about CPB's Public Media Economy Collaboration. Hear panelists from WNYC, Public Interactive, Nightly Business Report and Marketplace present widgets, blogs, videos, mapping and crowdsourcing tools your station can use to augment its work around the economy. (Feb. 24, 2010)

Innovative Media Models from Makers Quest 2.0 (MQ2)

MQ2, from the Association of Independents in Radio, Inc. (AIR) and CPB, is generating producer-driven new media through a mix of traditional public radio and digital media. Learn how these models are impacting local communities. Also, read the Q & A doc. It covers questions presenters were asked and questions we ran out of time for. (Feb. 10, 2010)

Advice on Broadband Funding Applications

Hear from Joanne Hovis, president of Columbia Telecommunications Corp. and authority on community broadband topics, as she explains broadband funding opportunities from The Recovery Act and answers questions to help maximize your chances for funding. (Feb. 4, 2010)

The Public Media Economy Story

Discover resources and the latest multi-platform tools to enhance your station's local efforts around the economy, including the latest economy-focused resources from Knowledge Network. (Jan. 27, 2010)

NBPC's Public Media Corps

Hear how the National Black Programming Consortium will use social media to expand the reach and relevance of public media to underserved groups through Public Media Corps (PMC), a new initiative that could reach more than 3 million Americans. (Jan. 13, 2010)

PubCamp 101

Learn to create a PublicMediaCamp (aka. PubCamp) in your local community. Peter Corbett (iStrategyLabs) and Jonathan Coffman (PBS) offer step-by-step instructions and explain the benefits of this collaborative event. (Dec. 16, 2009)

National Parks: Engagement and Storytelling

Stations share results from their online and in-person efforts around Ken Burns’s The National Parks: America’s Best Idea. (Dec. 9, 2009)

StoryCorps’ National Day of Listening

Learn how stations are using StoryCorps’ National Day of Listening (Nov. 27) to engage the communities they serve, and improve their own community-listening skills in the process. Visit the discussion page on Facebook for more resources. (Nov. 11, 2009)

Story-sharing Webinars about CPB’s Economic Collaboration

Enhance your station’s coverage of the economy by joining us for the first in a series of webinars created in partnership with PRI.  It includes free online tools, samples of how stations are using materials and a tour of the Knowledge Network, an online destination with tools from more than ten public media partners. (Oct. 28, 2009)

Facing the Mortgage Crisis – Stories of Impact and Station Sustainability

Learn how KETC and other stations gained a deeper connection to their communities and, in many cases, acknowledgment from community members that public broadcasting is a vital presence worth sustaining. (Oct. 14, 2009)

Facebook: Finding Your Station’s Voice, a co-presentation with NETA

Curious about how your station can use Facebook? John Bell, director of membership and communications at Oregon Public Broadcasting (OPB) and Bryce Kirchoff of the National Center for Media Engagement explain what you need to know to create a presence for your station on this social networking phenomenon. Presented by NETA and NCME. Join the Forum Now. (Sept. 23, 2009)

Trends in How People Use the Internet

Deepen your understanding of how people use the internet and social networking to connect with content and each other. Lee Rainie, director of the Pew Internet and American Life Project, will share research to help you target and engage different audiences online. Join the Forum Now. (Sept. 9, 2009)

Of the People and For the People: Community and Donor Engagement

The 60-minute webinar, adapted from a presentation at the 2009 Public Radio Development and Marketing Conference (PRDMC), includes valuable content for both radio and television stations. Non-profit development experts from The Ostroff Group join NCME to discuss aligning community and donor engagement to deepen your station's relevance in the local community. Join the Forum Now. (July 29, 2009)

Integrating Social Media into Engagement

Experts explain the basic components of social media and offer techniques for applying them to station engagement. Join the Forum Now (June 24, 2009)

Conducting High-touch Multi-media Town Halls

Learn to leverage social media tools and other resources to conduct more engaging, high-touch town halls and call-ins. Join the Forum Now (June 17, 2009)

Gauging Your Station’s Connectivity to Community

Learn to use new NCME tools to better understand and strengthen your station’s connectivity to your community. NCME staff walk you through the process that begins with an online Diagnostic Survey and internal conversation. Join the Forum Now (May 27, 2009)

Researching Community Needs: Data, Summits and More

Prof. Bill Pinkovitz at the Center for Community and Economic Development and Michelle Kosmicki, research manager at NET help you gain a clear picture of your community’s needs and understand how you can support them. Using online sources, they guide you through the data collection process giving you resources and tools that you can immediately apply to your work. Join the Forum Now (May 13, 2009)

Engagement Models from Community Radio Stations

Mark Fuerst of Integrated Media Association (IMA) and Youth Radio's Nishat Kurwa present cutting-edge models and best practices that will help you focus your increasingly-precious station resources. Join the Forum Now (April 29, 2009)

Tools to Support First Engagement Steps

Ready to engage your community but wondering what's the best first step? Watch this webinar and tour the National Center for Media Engagement Web site for tools and community engagement strategies that will work best for your station.(April 8, 2009)

Helping Our Communities Make the Switch

Important information on the analog shut-off and digital transition. (March 25, 2008)