Insights from Metrics: Public Media and Analysis Exchange

Do you want to learn more about how to build your station's website visitors and engagement? Using free resources from the Analysis Exchange can result in actionable information to help you make your upcoming online efforts more effective and strategic, too!  As a follow up from our previous webinar on web metrics and the Analysis Exchange, we bring you stories of public media stations that started their own such projects.

 
On this webinar, public media colleagues will share how they have used the Analysis Exchange resources to move their web analytics to the next level.  Hear how their teams aligned their goals for technical, social, publication, and cross-channel promotional efforts. Learn about the value they are getting from their web analytics, tips for success, and how you can get started!

 

Presenters

  • Trevor Clendenin (bio)
  • Director of New Media
  • WTJX
  • Jeannie Ericson (bio)
  • Executive Director
  • Integrated Media Association (iMA)
  • Wendy Greco (bio)
  • Executive Director
  • Web Analytics Demystified
  • Steven Ley (bio)
  • Director of Internet and Information Technology
  • KDHX-FM
  • Chelsea Lund (bio)
  • Communications Coordinator
  • Pioneer Public Television (KWCM )

Resources

Documents and Slides

Links